Seamless Cross-Platform Attribution & Deep Linking with Branch

Branch provides a unified view of your customer journey across devices and platforms, solving the attribution challenges created by today's fragmented digital landscape. By implementing Branch, you'll gain insights into which marketing channels drive not just clicks but actual conversions, with visibility into the complete path from initial touchpoint to final action. This enables you to accurately measure campaign ROI, optimize marketing spend across channels, and understand the true impact of your cross-platform marketing efforts.

Our implementation approach addresses the common technical hurdles of deep linking through a systematic process that includes proper configuration of Universal Links (iOS) and App Links (Android), correctly structured Branch links that maintain context across platforms, and comprehensive testing across devices and scenarios. We implement deferred deep linking to handle cases where the app isn't installed, and ensure proper fallback behavior for all possible user states. Our QA process specifically validates edge cases like app-to-app transitions and cross-device journeys.

We implement Branch as a central hub within your marketing technology ecosystem, connecting it with your ad platforms, analytics tools, CRM systems, and customer engagement platforms. Our integration approach includes configuring Branch's pre-built integrations with major platforms like Facebook, Google, and Snapchat; establishing custom API connections where needed; ensuring consistent data flow between systems; and validating that attribution data is properly synchronized. This creates a unified data layer across your tech stack for consistent reporting and analysis.

A standard Branch implementation typically takes 3-5 weeks from kickoff to full deployment. This includes SDK integration, deep linking configuration, event tracking setup, and marketing platform integrations. For complex implementations with custom integrations or multiple apps, the timeline may extend to 6-8 weeks. We follow an agile implementation approach, deploying core functionality first (usually within 2 weeks) and then progressively adding advanced features and integrations.